LOOK OUT FOR YOUR WBFI MEMBERSHIP INVOICE!
INVOICES GOING OUT THIS WEEK!
2021-2022 MEMBERSHIP KIT AVAILABLE SOON
Click here to view 2020 digital brochure.
Click here to view 2020 digital brochure.
WBFI Market Research Update
|
|
WBFI partnered with Joy Riot, an integrated advertising agency, to conduct market research to better understand our wild bird feeding audience, the impact that COVID-19 had on bird feeding habits, and what the audience anticipates doing within the hobby in the future.
John Armstrong with Joy Riot, presented the results of the qualitative and quantitative research study at the 2021 Annual Meeting, and featuring key insights we can all use as we think about continuing to grow the industry and connecting with our audience. |
|
Vertical Divider
BIG UPDATES
9The Bird Industry Growth (BIG) fall campaign is here! This will run until December 15th. See the updated Fall Campaign downloadable assets.
TIMELINE
START: 09/14/20
END: 12/15/20
Until December 15th, all posts have been scheduled on Instagram, Twitter, and Facebook, spread out along the three-month period (approx. every 4 days). Posts have been coordinated across platforms to post on the same day, but not necessarily at the same time.
Members will have the option to follow the WBFI posting schedule or share the assets of their choice at any time during and after the campaign period.
END: 12/15/20
Until December 15th, all posts have been scheduled on Instagram, Twitter, and Facebook, spread out along the three-month period (approx. every 4 days). Posts have been coordinated across platforms to post on the same day, but not necessarily at the same time.
Members will have the option to follow the WBFI posting schedule or share the assets of their choice at any time during and after the campaign period.
FOCUS & GOAL
The goal is to build awareness for the WBFI and increase bird food/related product purchases.
The focus of the campaign is on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With tech becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
The focus of the campaign is on the mental health benefits of bird feeding. Several studies prove birds help lower stress, anxiety, and depression. With tech becoming more pervasive, and society’s concern with mental wellness, we think interacting with birds is a natural remedy.
ASSET OVERVIEW
The campaign assets include:
Each asset has corresponding post-copy that will lead to the #FeedtheBirds landing page. This features information for consumers to purchase bird feeding products and educate themselves on the benefits of bird feeding.
- 20 Social Media GIFs
- 4 Digital Banners
- 14 Videos
Each asset has corresponding post-copy that will lead to the #FeedtheBirds landing page. This features information for consumers to purchase bird feeding products and educate themselves on the benefits of bird feeding.
Get involved in the WBFI CommitteesExplore each of the committees and find ways to participate.
NEWLY FORMED TASK FORCESVertical Divider
|
Vertical Divider
|
Interested in joining a committee?
QUICK SEARCHVertical Divider
|
NEW WBFI MEMBERSJoined within the last 90 days.
FEEDING THE BIRD HERD
Ruso, ND Membership Category: Processor Geographic Reach: Local/Elevator KALSEC
Kalamazoo, MI Membership Category: Processor Geographic Reach: Local + |
Stay connected
Engage with WBFI on social media
and join our network.
and join our network.
Vertical Divider
|
|
DOWNLOAD THE WBFI MOBILE APP
Vertical Divider
|
Vertical Divider
|
|
