WBFI Next Bird Industry Growth
(BIG) Step: Find-A-Retailer 

Submit your retailer data to be included in the WBFI Find-A-Retailer widget. 

ABOUT

WBFI Research Foundation

RF Contributors

FEED THE BIRDS

Committee

FIND-A-RETAILER OVERVIEW

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On the #FeedtheBirds page for the WBFI consumer campaign, we have developed a way for website visitors to locate online and brick-and-mortar retail stores that are WBFI members and/or sell WBFI member products.

This widget will push visitors to purchase WBFI member products as they learn more about feeding wild birds. They will be able to search by zip code and a map will display nearby WBFI retail stores and other retailers that carry WBFI-member products.

WHO WILL BE INCLUDED?
Any retailer member and any retailers that sell WBFI-member products.

To be featured in this widget, we will need WBFI retailers and other members to submit a list of all brick-and-mortar store locations and online retailers that sell their products.

Knowing that members are constantly trying to get their products into new stores, we understand that the full list may change often. Updates to previous submissions will take place once a month. The deadline for submissions will be the first Friday of each month.

#FeedtheBirds 
WBFI RETAIL FINDER

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The WBFI has officially launched the #FeedtheBirds campaign as of 2/14/20. View more details below. ​

RETAIL LISTING UPDATES

WBFI Members can submit their retailer data to be featured in the Find-A-Retailer widget. ​

Updates to previous submissions will take place once a month. The deadline for submissions will be the first Friday of each month.

LIST LOGISTICS

​​This WBFI will receive the data from the WBFI members and create a complete spreadsheet excluding source information. Then the WBFI will submit the list to Joy Riot, ensuring that the data will remain confidential. If you would like to issue a Non-Disclosure Agreement, please contact us. 

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Our team will continue to post updates and additional information here.

DATA SUBMISSION: 
GATHERING AND FORMATTING YOUR RETAILERS

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1. Download and open the Find-A-Retailer spreadsheet.
   
   
2. The Fields & Descriptions tab (Sheet 1) provides information around all of the input fields we will need from you, including the format we'll need information in.
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3. The Sample for Entry tab (Sheet 2) is the input form. The first row is a sample, just with Joy Riot information. 

PLEASE NOTE THE FOLLOWING: 
When filling out the Sample for Entry data (Sheet 2).

1. We will assign the UniqueIDs, but will need the rest of the columns filled out for each retailer. 
   
   
2. If a retailer has multiple locations, please fill out a separate row for each separate location.
   
   
3. The final column says "WebStore." This is for any online retailer (Amazon.com) or stores that also have an e-commerce site to purchase products (e.g. HomeDepot.com).
   
   If they have this capability to sell online nationwide, please type "TRUE" in the "WebStore" column and any other information you have for the other columns that can be published (using the Amazon example, we would just need the Store Name, website, and WebStore marked "TRUE"). 
   
   
4. They key pieces of information are the store name, address, and Webstore, everything else is optional but definitely nice to have.​