Thank you for your financial support of the BIG Project. We couldn't have accomplished this without your help.
Now it's time to share the results with you, our contributors. We have much more information than we thought we would get. You'll notice it's different from what we received from AYTM in the past. We hope you think it's better!
This has been an important project for our industry. We need to grow the number of people involved in the experience of wild bird feeding. To accomplish this, we found the right people to do the job.
Top Professionals
Nancy Weinstein, Weinstein & Associates With a background in qualitative and quantitative research. Clientele represent broad interests including foods, confections,telecommunications, health & beauty, retail, direct response, personal and home fragrance, disposable tableware, children’s educational products, finance and advertising.
Tim Coffey. Launchforce Strategy Tim brings over 30 years of brand strategy and innovation experience to the WBFI. He started his career at Procter & Gamble, working on such brands as Tide, Cheer, Cascade, Sunny D and Hawaiian Punch. From there he went on to head up innovation for Tupperware, helping to transform this brand to better meet the needs of today’s consumers with contemporary design.
Taking our consumer understanding to the next level
Click the links to the right to download the presentations and the raw data.